Principal Magazine is about collecting interesting ideas from people involved in the property industry and presenting those ideas in a quality format that provides an opportunity for change, and for the target audience to improve their businesses.
The intent is to challenge the readers to consider different, and potentially better, ways of operating their business. That is no small feat and the team at Principal work hard to consistently come up with new ideas and quality stories. So, it is an honour for me to be asked into the Guest Editor’s chair for this issue.
The daily challenge for most Agency Principals is to decide if what you do can be done better, and if so, how – your ultimate goal growing your business and becoming more profitable. I have attempted to explore one way of doing this in my article “Training money down the drain”.
Having been in the training industry for many years, I hope this will give you some insights as to where you should be looking at spending your training dollars to get the best return in skills and revenue. The clear message from me is that you should always perform a cost/benefitanalysis to your expenditure, keeping in mind your desired outcomes before you make the booking!